1.Receives webinar signup payload
Integrate Webhooks by Zapier and workflow payload storage to parse signup fields and save the submission payload.
Create CRM leads from live webinar signups instantly
Automatically catch incoming webinar signup payloads across Webhooks by Zapier, Formatter by Zapier, and Close. Create and update CRM leads when webinar signup arrives, timestamp lands, or intent fields submitβso you can create leads, add webinar activities, and update records without manual entry.
How this automation accelerates your webinar follow-up
When incoming webinar signup payloads land, delays can cause missed enrollment opportunities and stale outreach. This automation parses signup fields and formats timestamps, then it searches, creates or updates CRM leads, and adds webinar activity recordsβso your team can act immediately.
Webhooks by Zapieror swap with your favorite app
2.Formats signup timestamp
Integrate Formatter by Zapier and date and time tools to format the signup date and attach a human readable timestamp.
Formatter by Zapieror swap with your favorite app
3.Searches lead by email
Integrate Close and CRM search to find an existing lead by matching source email to search email.
Closeor swap with your favorite app
4.Creates or updates lead and activity
Integrate Close and CRM records to create or update the lead and add a webinar activity with a webinar identifier tag.
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