1.Catches inbound lead webhook
Integrate Webhooks by Zapier and request parsing tools to extract core submission fields and trigger the lead build process.
Create CRM leads from incoming database webhook entries
Automatically turn incoming database lead webhook payloads into deduplicated CRM leads across Webhooks by Zapier, Formatter by Zapier, and Close. Create and update when webhook submissions arrive, phone values normalize, or existing leads are foundβso you can normalize phone fields, create lead records, and tag source attribution without manual lead entry.
How this automation creates CRM-ready leads
When lead webhook payloads arrive, delays can stall outreach and cause duplicate CRM records. This automation extracts submission fields, normalizes phone values, searches Close for matches, and creates or updates deduplicated leadsβso your team can reach out faster.
Webhooks by Zapieror swap with your favorite app
2.Normalizes phone to E.164
Integrate Formatter by Zapier and phone validation tools to normalize the incoming phone field and output a canonical value.
Formatter by Zapieror swap with your favorite app
3.Finds lead by canonical phone
Integrate Close and CRM lookup tools to search for an existing lead using the canonical phone value.
Closeor swap with your favorite app
4.Creates lead when no match
Integrate Close and CRM record tools to create a new lead, set the stage, and tag the incoming source.
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Step 1
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Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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