1.Detect new lead form submission
Integrate Facebook Lead Ads and ad form intake tools to detect new lead form submission and capture lead details for processing
Create CRM leads from ad form submissions into sales queue
Automatically capture new lead form submissions across Facebook Lead Ads and Odoo ERP Self Hosted. Create and update CRM leads when contact methods are validβso you can normalize fields, reduce noisy entries, and speed sales follow-up without manual lead entry.
How this automation accelerates your sales queue leads
When new lead form submissions arrive, delayed handoffs cause missed opportunities and messy CRM data. This automation normalizes contact fields, filters incomplete records, and creates active lead records in Odooβso your team can follow up fast.
Facebook Lead Adsor swap with your favorite app
2.Normalize contact fields
Integrate Formatter by Zapier and data mapping tools to normalize contact fields and prepare cleaned lead inputs
Formatter by Zapieror swap with your favorite app
3.Filter qualifying submissions
Integrate Filter by Zapier and validation rules tools to check phone or email presence and skip incomplete submissions
Filter by Zapieror swap with your favorite app
4.Create lead record in Odoo
Integrate Odoo ERP Self Hosted and CRM record management tools to create lead records and route them to the sales queue
Odoo ERP Self Hostedor swap with your favorite app
Automate your work, your way
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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