1.Captures new lead submission
Integrate Google Lead Forms and form validation tools to capture submission payloads and extract core contact fields and metadata.
Create CRM leads from ad form submissions for sales
Automatically capture new lead submissions across Google Lead Forms. Create and update CRM leads when lead submission arrives, contact fields complete, or campaign indicators are includedβso you can create records, post backend payloads, and alert sales owners without manual follow-up.
How this automation accelerates your lead follow-up
When new lead submission events arrive, slow routing can stall pipeline growth and sales teams may miss high intent moments. This automation captures form submissions and sends webhook payloads and creates Salesforce leads and alerts sales on Slackβso your team can respond faster.
Google Formsor swap with your favorite app
2.Posts payload to backend
Integrate Webhooks by Zapier and backend endpoints to POST a JSON payload and map form fields to contact and campaign data.
Webhooks by Zapieror swap with your favorite app
3.Creates CRM lead
Integrate Salesforce and CRM data matching tools to create a lead, match on email, and assign the correct owner.
Salesforceor swap with your favorite app
4.Sends lead summary to sales
Integrate Slack and sales communication tools to send a lead summary with campaign context and a CRM record link.
Slackor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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