1.Catches incoming form payload
Integrate Webhooks by Zapier and webhook endpoints to extract submission payload data to trigger lead capture.
Create CRM leads and mailing list entries from forms
Automatically catch incoming form payloads across Webhooks by Zapier, Formatter by Zapier, Code by Zapier, and Google Sheets. Create CRM leads and mailing list entries when form payload arrives, new webhook posts, or contact details submitβso you can log reporting rows, create deals, and welcome new contacts without manual entry.
How this automation accelerates your lead capture
When form submissions require manual cleanup and entry, leads get delayed and attribution breaks. This automation normalizes fields, parses UTM data, creates reporting rows, and creates CRM deals and welcome list contactsβso your team can respond fast.
Webhooks by Zapieror swap with your favorite app
2.Normalizes contact names
Integrate Formatter by Zapier and data transformation tools to normalize full name and map source fields to formatted full name.
Formatter by Zapieror swap with your favorite app
3.Parses UTM parameters
Integrate Code by Zapier and URL parsing tools to extract UTM parameters from page URL and map parsed UTM fields.
Code by Zapieror swap with your favorite app
4.Creates worksheet reporting row
Integrate Google Sheets and reporting systems to create a configured worksheet row with submission time, contact details, and UTM fields.
Google Sheetsor swap with your favorite app
5.Creates contacts and deals
Integrate Pipedrive and CRM tools to find or create a person, then create a deal with UTM properties and link it to the person.
Pipedriveor swap with your favorite app
6.Adds welcome list contact
Integrate Brevo and email marketing tools to add or update the contact and include source attribution in the welcome list.
Brevoor swap with your favorite app
Automate your work, your way
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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