1.Monitor new lead submissions
Integrate Facebook Lead Ads and lead capture tools to detect each new form submission and centralize lead payloads.
Create CRM lead, notify ops, and queue callbacks
Automatically monitor new lead submissions across Facebook Lead Ads, Zapier filters, Webhooks by Zapier, Gmail, and Brightcall.ai. Create and update when form responses arrive or leads qualify or submissions duplicateβso you can create CRM leads, notify ops, and queue callbacks without manual follow-up.
How this automation accelerates your follow-up
When new leads are submitted via Facebook Lead Ads, delays can slow follow-up and reduce conversion. This automation filters duplicates, creates CRM leads, and triggers ops alerts and callback tasksβso your team can respond fast without manual lead chasing.
Facebook Lead Adsor swap with your favorite app
2.Filters qualifying records
Integrate Filter by Zapier and duplicate detection checks to continue only for records that pass dedupe rules.
Filter by Zapieror swap with your favorite app
3.Posts to CRM endpoint
Integrate Webhooks by Zapier and CRM lead fields to create or update CRM lead records from mapped payload data.
Webhooks by Zapieror swap with your favorite app
4.Sends ops email notification
Integrate Gmail and reporting templates to notify operations with a CRM lead reference and mapped summary fields.
Gmailor swap with your favorite app
5.Creates callback task
Integrate Brightcall.ai and call routing queues to add a contact to the call queue with mapped contact details.
Brightcall.aior swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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