1.Catches each new lead submission
Integrate StreetText and lead capture forms to map submission fields into structured CRM-ready lead data.
Create CRM lead from website lead entries immediately
Automatically catch new lead submissions across StreetText and Lofty. Create and update when leads are captured or phone formats need normalization or consent flags come inβso you can create CRM leads, standardize contact fields, and preserve opt-ins without manual data entry.
How this automation creates qualified CRM leads
When new lead submissions come in, delays can stall outreach and qualification. This automation catches StreetText leads, normalizes phone data, and creates CRM lead recordsβso your team can reach leads faster.
StreetTextor swap with your favorite app
2.Normalizes source phone to E.164
Integrate Formatter by Zapier and data formatting tools to convert source phone into consistent E.164 for CRM storage.
Formatter by Zapieror swap with your favorite app
3.Creates a CRM lead record
Integrate Lofty and CRM lead fields to create a lead record with mapped contact details, tags, and opt-in flags.
Loftyor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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