1.Capture new paid ad leads
Integrate Facebook Lead Ads and crm lead capture tools to trigger on new lead signups and start lead creation.
Create CRM lead from paid ad signup with campaign context
Automatically normalize new Facebook Lead Ads submissions across Formatter by Zapier and Pipedrive. Create and update CRM people and leads enriched with campaign and ad context when lead form submitted, utm data captured, or ad context sentβso you can speed up follow-up, reduce duplicates, and route to the right owner without manual follow-up.
How this automation accelerates lead follow-up
When new paid ad signups arrive, slow handoffs cause missed intent and messy duplicates. This automation normalizes contact details, finds or creates CRM people, and creates leads with campaign contextβso your team can follow up fast.
Facebook Lead Adsor swap with your favorite app
2.Normalize phone and email
Integrate Formatter by Zapier and data cleaning tools to format phone numbers and standardize email for deduped matching.
Formatter by Zapieror swap with your favorite app
3.Find person by email
Integrate Pipedrive and crm matching tools to find existing people using email, then fall back to name.
Pipedriveor swap with your favorite app
4.Create person on no match
Integrate Pipedrive and crm record creation to create a new person and populate custom fields with ad context.
5.Create lead and assign owner
Integrate Pipedrive and pipeline setup to create a lead, set organization, and assign the lead owner.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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