1.Detect new form entry
Integrate WPForms and form capture tools to catch new submissions and route them into lead creation workflows.
Create CRM lead from landing page and assign campaign
Automatically watch new form entries across WPForms and mapping tools. Create and update when Salesforce lead records and campaign enrollment happenβso you can capture data fast, route to the right campaign, and eliminate manual lead entry work.
How this automation creates attributed leads for faster follow-up
When new form entries come in from a landing form, delays can stall outreach and reduce conversions. This automation parses submission fields, creates Salesforce lead records, and adds leads to the matched campaignsβso your team can follow up with confidence.
WPFormsor swap with your favorite app
2.Run reusable parsing sub-zap
Integrate Sub-Zap by Zapier and parsing logic to extract referral details and parsed gclid or UTM tracking outputs.
Sub-Zap by Zapieror swap with your favorite app
3.Normalize and map fields
Integrate Formatter by Zapier and lookup tables to map campaigns, normalize text opt-in, and align service selections.
Formatter by Zapieror swap with your favorite app
4.Create Salesforce lead
Integrate Salesforce and CRM record creation to create lead records with parsed tracking fields and Web Form attribution.
Salesforceor swap with your favorite app
5.Add lead to campaign
Integrate Salesforce and campaign membership tracking to enroll the new lead into the matched campaign record.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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