1.Catch Hook and parse referral fields
Integrate Webhooks by Zapier and data normalization tools to parse name parts, email, phone, and postal, so you can standardize referral fields.
When referral submissions arrive without structure, lead routing slows and opportunities slip. This automation catches referral payloads, creates Salesforce leads, and sends Gmail notificationsβso your team can follow up immediately.
Integrate Webhooks by Zapier and data normalization tools to parse name parts, email, phone, and postal, so you can standardize referral fields.
Integrate Salesforce and CRM assignment rules to create a new lead, so you can set lead source and assign ownership automatically.
Integrate Gmail and email list tools to send a lead summary alert, so you can notify the team for immediate follow-up.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
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Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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