1.Catch Hook and extract payload
Integrate Webhooks by Zapier and webhook inputs to receive the ad submission payload and extract the raw submission object.
Create CRM lead from incoming PPC ad webhook
Automatically catch PPC ad submission payloads across webhooks, formatting, AI parsing, and Microsoft Dynamics 365 CRM. Create and update when webhook payloads arrive, emails are captured, or locations are parsedβso you can standardize contact data, hold for review, and create valid CRM leads without manual lead rework.
How this automation validates your CRM leads
When PPC lead payloads arrive without consistent formatting, bad data can stall follow-up and sales outreach. This automation captures webhook submissions, standardizes contact fields, and creates CRM leads with a short delayβso your team can act on valid leads fast.
Webhooks by Zapieror swap with your favorite app
2.Normalize contact fields
Integrate Formatter by Zapier and text parsing tools to split and normalize name, email, phone, and location into structured fields.
Formatter by Zapieror swap with your favorite app
3.Clean and standardize values
Integrate AI by Zapier and text processing tools to clean fields and standardize formatted name components and formatted email.
AI by Zapieror swap with your favorite app
4.Delay lead creation briefly
Integrate Delay by Zapier and workflow timing tools to hold the record for 15 minutes before creating the lead.
Delay by Zapieror swap with your favorite app
5.Create validated CRM lead
Integrate Microsoft Dynamics 365 CRM and CRM record management tools to create the lead with source, stage, contact, and address fields.
Microsoft Dynamics 365 CRMor swap with your favorite app
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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