1.Monitors new lead submissions
Integrate Facebook Lead Ads and lead capture tools to detect incoming leads from ad form submissions.
Create CRM lead from ad form submissions for sales reps
Automatically monitor new lead submissions across Facebook Lead Ads, Formatter by Zapier, Webhooks by Zapier, and Amazon SES. Get instant parsed lead details when new lead arrives, vehicle fields populate, or contact info capturesβso you can create CRM leads, send backup email, and reduce lead entry without manual paperwork.
How this automation accelerates your lead intake
When new ad leads arrive, manual lead entry can delay follow-up and waste high-intent opportunities. This automation splits vehicle fields, posts the CRM lead payload, and sends a backup internal emailβso your team can respond same day.
Facebook Lead Adsor swap with your favorite app
2.Splits vehicle attributes
Integrate Formatter by Zapier and data parsing tools to split the combined vehicle field into year, make, model, and stock.
Formatter by Zapieror swap with your favorite app
3.Posts CRM lead payload
Integrate Webhooks by Zapier and CRM endpoint tools to send mapped contact and vehicle attributes to your lead intake endpoint.
Webhooks by Zapieror swap with your favorite app
4.Sends backup internal email
Integrate Amazon SES and email delivery tools to send a backup review email with a contact summary and parsed vehicle attributes.
Amazon SESor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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