1.Catch new lead submission
Integrate Facebook Lead Ads and lead form signals to pass full name, email, phone, and consent into the workflow.
Create CRM lead from ad form submission with parsed names
Automatically catch Facebook Lead Ads new lead submissions across Facebook Lead Ads and CRM tools. Split full names, normalize sources, and create Bitrix24 CRM leads when new form submissions, consent boxes checked, or UTM metadata updatesβso you can assign work, notify campaign managers, and avoid manual entry.
How this automation accelerates CRM lead intake
When ad form submissions come in without clean name and consent data, leads get delayed and attribution gets lost. This automation captures new lead details and parses names and sources, so it creates Bitrix24 CRM leads and notifies campaign managersβso your team can follow up fast.
Facebook Lead Adsor swap with your favorite app
2.Split names and normalize source
Integrate Formatter by Zapier, text parsing tools, and lookup tables to split full name and map platform tokens to source labels.
Formatter by Zapieror swap with your favorite app
3.Create CRM lead record
Integrate Bitrix24 CRM and CRM pipelines to map parsed fields, campaign values, and consent custom fields to a new lead.
Bitrix24 CRMor swap with your favorite app
4.Send lead arrival message
Integrate Email by Zapier and notification tools to send a campaign manager alert with a contact summary and consent status.
Email by Zapieror swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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