1.Detect new lead form submissions
Integrate Facebook Lead Ads and form data mapping to capture lead fields for creating downstream records.
Create CRM lead and subscriber from social form
Automatically capture new lead form submissions across Facebook Lead Ads and deliver them to your CRM and marketing stack. Create and update lead records, notify admissions, log reporting, and subscribe contacts so you can follow up without manual data entry.
How this automation accelerates lead capture to enrollment follow-up
When new Facebook Lead Ads leads submit a form, delays can cause missed enrollment opportunities and manual spreadsheet cleanup. This automation creates CRM lead records, sends admissions emails, logs reporting in Google Sheets, and subscribes contacts in Mailchimpβso your team can follow up fast.
Facebook Lead Adsor swap with your favorite app
2.Posts lead payload to CRM
Integrate Webhooks by Zapier and CRM ingest tools to create a lead record with a dedupe key.
Webhooks by Zapieror swap with your favorite app
3.Sends admissions outreach email
Integrate Gmail and message templating to notify admissions with contact and campaign context.
Gmailor swap with your favorite app
4.Creates spreadsheet reporting row
Integrate Google Sheets and reporting tracking to append a row with timestamp and campaign name.
Google Sheetsor swap with your favorite app
5.Adds or updates Mailchimp subscriber
Integrate Mailchimp and audience management to subscribe the contact with program merge fields.
Mailchimpor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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