1.Catch new lead submission
Integrate Facebook Lead Ads to capture each new form submission and pass the raw payload forward.
Create CRM lead and populate match sheets fast
Automatically capture new lead submissions across Facebook Lead Ads and sync standardized lead details across Google Sheets and Bitrix24 CRM. Create and update when names and contact fields normalize, worksheet rows match, and CRM leads get createdβso you can protect same-day follow-up without manual data entry.
How this automation accelerates lead follow-up readiness
When new lead submission events land, delayed processing can stall outreach and reduce conversion. This automation catches submissions, standardizes fields, updates matching worksheet rows, and creates Bitrix24 CRM leadsβso your team can act fast.
Facebook Lead Adsor swap with your favorite app
2.Standardize lead fields
Integrate Formatter by Zapier and data formatting tools to normalize name and email fields and standardize phone numbers.
Formatter by Zapieror swap with your favorite app
3.Update worksheet A row
Integrate Google Sheets and sheet-based matching workflows to map standardized fields into worksheet A for the first match row.
Google Sheetsor swap with your favorite app
4.Update worksheet B row
Integrate Google Sheets and segmentation lookups to map targeted form answers into worksheet B for segmentation.
5.Create enriched CRM lead
Integrate Bitrix24 CRM and CRM field mapping tools to create a lead, set lead source, and assign the default owner.
Bitrix24 CRMor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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