1.Detect new lead form entry
Integrate Google Ads, ad lead forms, and campaign tracking to detect new lead form entries and trigger downstream actions.
Create CRM lead and follow-up SMS for ad leads
Automatically capture new lead form entries across Google Ads, Google Sheets, JustCall, Pipedrive, and EmailOctopus. Create and update when lead form submitted, submission received, or ad lead submittedβso you can send SMS follow-ups, create CRM records, and upsert email list contacts without manual follow-up.
How this automation accelerates your lead follow-up
When new lead form entries land in Google Ads, leads can stall before a response happens. This automation routes each submission into Google Sheets, sends JustCall SMS, and creates Pipedrive records and EmailOctopus contactsβso your team can follow up faster.
Google Adsor swap with your favorite app
2.Add row with submitted lead fields
Integrate Google Sheets and reporting systems to store submitted lead fields to centralize lead source-of-truth data.
Google Sheetsor swap with your favorite app
3.Send SMS to the submitted phone number
Integrate JustCall and SMS outreach tools to send an SMS touchpoint so your team can respond without waiting.
JustCallor swap with your favorite app
4.Create person contact record
Integrate Pipedrive and CRM tools to create a person record so leads become searchable contacts.
Pipedriveor swap with your favorite app
5.Create deal in the configured stage
Integrate Pipedrive and sales pipeline tracking to create a deal and set title and owner from the submission.
6.Upsert subscriber into email list
Integrate EmailOctopus and email list tools to upsert the contact and enable resubscribe for nurture sequences.
EmailOctopusor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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