1.Detect new lead submission
Integrate Facebook Lead Ads and lead form capture tools to pull submission fields and metadata for each new lead.
Create CRM lead and alert team for ad form
Automatically detect new lead submissions and capture lead fields across Facebook Lead Ads, Gmail, and Google Sheets. Get instant alerts when lead submission received, contact fields captured, or ad form submittedβso you can normalize phone numbers, notify your team, and append leads without manual follow-up.
How this automation accelerates your sales follow-up
When new ad-form submissions arrive, missing normalization and delayed alerts slow follow-up and waste pipeline time. This automation pulls each Facebook Lead Ads submission, normalizes fields, sends Gmail alerts, and appends a timestamped row to Google Sheetsβso your team can respond fast.
Facebook Lead Adsor swap with your favorite app
2.Normalize contact fields
Integrate Formatter by Zapier and data cleaning tools to normalize phone numbers and standardize text fields.
Formatter by Zapieror swap with your favorite app
3.Send internal alert email
Integrate Gmail and email templates to send an internal alert with lead and campaign context to recipients.
Gmailor swap with your favorite app
4.Append lead row to worksheet
Integrate Google Sheets and spreadsheet workflows to append a timestamped row and include a source tag.
Google Sheetsor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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