1.Monitors new form submissions
Integrate Facebook Lead Ads to catch each new lead form submission and capture ad and payload details.
Create CRM deal from paid lead form entries
Automatically capture new Facebook Lead Ads submissions across lead gen tools. Create and update CRM records when forms submit, normalize fields, enrich owners, and log leadsβso you can speed follow-up, reduce missed contacts, and avoid manual sheet work.
How this automation creates CRM deals from paid leads
When new Facebook Lead Ads submissions arrive, delays can cost conversions. This automation captures lead details, normalizes fields, logs rows in Google Sheets, and creates people and deals in Pipedriveβso your team can follow up fast.
Facebook Lead Adsor swap with your favorite app
2.Normalizes submission fields
Integrate Formatter by Zapier and data mapping tools to normalize source and timestamp fields for consistent CRM inputs.
Formatter by Zapieror swap with your favorite app
3.Adds lead row with owner lookup
Integrate Google Sheets and spreadsheet lookup tools to resolve routing info and add a new row to the shared leads worksheet.
Google Sheetsor swap with your favorite app
4.Creates contact and deal
Integrate Pipedrive to find or create the person by email, then create and assign a new deal with deal notes.
Pipedriveor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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