1.Monitors new lead form submission
Integrate Facebook Lead Ads and form capture tools to capture full name, email, phone, and created timestamp to standardize intake.
Create CRM deal from lead ad submissions and log
Automatically capture new lead form submissions across Facebook Lead Ads and normalize details with Formatter by Zapier, then create deals in LeadSimple and log them in Google Sheets. Create and update when qualified leads submitβso you can assign deals, keep reporting current, and follow up fast without manual data entry.
How this automation creates CRM deals and reporting visibility
When new lead form submission comes in, manual entry can delay outreach and harm lead response times. This automation captures submissions, normalizes fields, creates CRM records, and appends a tracking rowβso your team can follow up immediately.
Facebook Lead Adsor swap with your favorite app
2.Normalizes phone and timestamps
Integrate Formatter by Zapier and data transformation tools to normalize phone numbers and format the submission timestamp to a CRM-friendly date.
Formatter by Zapieror swap with your favorite app
3.Creates deals or leads in CRM
Integrate LeadSimple and CRM workflows to map standardized fields, set the deal source, and assign the record to a configured assignee or queue.
LeadSimpleor swap with your favorite app
4.Appends tracking row for reporting
Integrate Google Sheets and reporting tools to append a new worksheet row for formatted date, name, email, and normalized phone.
Google Sheetsor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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