1.Captures new lead submission
Integrate Facebook Lead Ads and ad metadata tools to capture submissions and map lead fields for contact context.
Create CRM deal from ad lead and log
Automatically capture Facebook lead ad submissions across Facebook Lead Ads and Google Sheets. Create and update CRM deals when new lead submissions arrive, owner routing values resolve, and ad metadata mapsβso you can create contacts, assign deals, and log lead records without manual reporting.
How this automation accelerates your CRM deal creation
When new Facebook lead submissions come in, leads can sit unprocessed and routing can fail. This automation captures ad lead submissions, finds or creates the right person, and logs leads and creates deals in your CRMβso your team can act fast.
Facebook Lead Adsor swap with your favorite app
2.Looks up owner routing
Integrate Google Sheets and lookup tables to search your leads and variables worksheets to determine owner assignment.
Google Sheetsor swap with your favorite app
3.Creates lead row in sheet
Integrate Google Sheets and spreadsheet data tools to add a new lead row and store the resolved owner value.
4.Finds or creates person
Integrate Pipedrive and contact database tools to match by email and create or find the right person record.
Pipedriveor swap with your favorite app
5.Creates linked deal
Integrate Pipedrive and CRM pipeline tools to create a deal for the person, map campaign metadata, and assign owner.
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Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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