1.Captures new lead submission
Integrate Facebook Lead Ads and lead capture forms to capture submission metadata and fields to pass lead details.
Create CRM deal and log social lead to sheet
Automatically capture new lead submissions across Facebook Lead Ads, Formatter by Zapier, Google Sheets, and Pipedrive. Get instant deal creation and contact normalization when new form submit, campaign identifiers appear, or phone is captured β so you can qualify leads and log records without manual data entry.
How this automation creates CRM deals and logs leads
When new lead submissions appear in Facebook Lead Ads, delays can stall qualification and sales follow-up. This automation captures lead data, normalizes contacts, and creates deals while logging each lead in Google Sheetsβso your team can act fast.
Facebook Lead Adsor swap with your favorite app
2.Normalizes contact info
Integrate Formatter by Zapier and data formatting tools to normalize phone and email to prepare standardized contact fields.
Formatter by Zapieror swap with your favorite app
3.Creates spreadsheet row
Integrate Google Sheets and spreadsheet records to create a new row and map campaign and contact fields to sheet columns.
Google Sheetsor swap with your favorite app
4.Creates CRM deal
Integrate Pipedrive and CRM pipelines to create a new deal and attach the sheet row link to deal notes.
Pipedriveor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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