1.Receives webhook payload
Integrate Webhooks by Zapier and webhook delivery tools to extract submission fields and map them to your lead workflow.
Create CRM deal and log lead to worksheet
Automatically catch landing-page inquiry webhooks across Webhooks by Zapier, Google Sheets, Pipedrive, and RD Station. Create and update when webhook payload arrives, landing inquiry submits, or submission fields are detectedβso you can create worksheet rows, upsert contacts, and flag conversions without manual data entry.
How this automation accelerates inbound lead attribution
When webhook inquiries arrive, delays can mean missed follow-up and inaccurate reporting. This automation extracts fields, creates worksheet audit rows, upserts people, and creates deals and conversion eventsβso your team can follow intent at once.
Webhooks by Zapieror swap with your favorite app
2.Creates spreadsheet row
Integrate Google Sheets and spreadsheet logging tools to record submission timestamp and source and store raw payload summaries.
Google Sheetsor swap with your favorite app
3.Finds or creates person
Integrate Pipedrive and contact data tools to search by email and upsert person records from source fields.
Pipedriveor swap with your favorite app
4.Creates CRM deal
Integrate Pipedrive and CRM pipeline tools to create a deal tied to the contact with mapped stage and custom fields.
5.Creates conversion event
Integrate RD Station and marketing automation tools to send a conversion event and flag the lead for follow-up.
RD Stationor swap with your favorite app
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Step 1
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Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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