1.Captures new lead form submissions
Integrate Facebook Lead Ads and lead form fields to capture each new submission and pass lead details into the workflow.
Create CRM contact, notify your team, and send lead reply
Automatically capture new lead submission across Facebook Lead Ads, Formatter by Zapier, and HubSpot. Create and update when customer type is normalized, contacts are saved, and replies are sentβso you can respond fast, notify owners, and acknowledge leads without manual follow-up.
How this automation accelerates lead follow-up
When new Facebook Lead Ads leads arrive, delays can cause missed opportunities and slower responses. This automation captures each lead, normalizes customer type, creates or updates HubSpot contacts, notifies your team, and sends an instant acknowledgementβso your team can act quickly.
Facebook Lead Adsor swap with your favorite app
2.Normalizes customer type via lookup
Integrate Formatter by Zapier and data mapping tools to translate sector or profession answers into a standardized customer type.
Formatter by Zapieror swap with your favorite app
3.Creates or updates CRM contact
Integrate HubSpot and CRM field mapping to create or update the contact, set lead source, and assign the configured owner.
HubSpotor swap with your favorite app
4.Notifies internal sales distribution
Integrate Microsoft Outlook and email templating to send an internal email with the mapped customer type to your sales list.
Microsoft Outlookor swap with your favorite app
5.Sends customer acknowledgement email
Integrate Microsoft Outlook and email templates to send an immediate reply confirming receipt and expected contact timeframe.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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