1.Catches new lead submissions
Integrate Facebook Lead Ads, lead capture forms, and routing logic to catch new lead submissions and pass lead fields into the workflow.
Create CRM contact from ad lead form fast
Automatically catch new lead submissions across Facebook Lead Ads and parse ad lead payloads. Send outbound email and create CRM contacts so you can outreach faster and cut manual entry.
How this automation creates CRM-ready leads
When new lead submissions hit your ad form, delays can cost same-day outreach opportunities. This automation catches leads, formats names, creates or updates CRM contacts, and sends an outbound emailβso your team can respond immediately.
Facebook Lead Adsor swap with your favorite app
2.Splits full name text
Integrate Formatter by Zapier and text parsing tools to split the incoming full name into first and last name fields.
Formatter by Zapieror swap with your favorite app
3.Adds or updates contact record
Integrate LeadConnector and CRM mapping tools to add or update contact details, set lead source, and mark lead status as new.
LeadConnectoror swap with your favorite app
4.Sends outbound lead summary
Integrate Email by Zapier and notification lists to send an outbound summary email with key lead fields for quick follow-up.
Email by Zapieror swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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