1.Monitor new lead submissions
Integrate Facebook Lead Ads to capture new ad form submissions and normalize inputs to centralize lead details.
Create CRM contact and sheet row from ad form
Automatically capture new ad form submissions across Facebook Lead Ads, Formatter by Zapier, Google Sheets, and HubSpot. Create and update when submissions arrive, emails match, or deals need follow-upβso you can log leads, enrich contacts, and start pipeline without manual data entry.
How this automation accelerates follow-up from ad leads
When new ad form leads come in, manual copy can slow outreach and create inconsistent records. This automation captures lead submissions, formats phone data and logs them to Google Sheets, then creates HubSpot contacts and dealsβso your team can follow up with complete context.
Facebook Lead Adsor swap with your favorite app
2.Normalizes phone for CRM
Integrate Formatter by Zapier and phone normalization tools to format submitted phone numbers and map them to the phone field for CRM use.
Formatter by Zapieror swap with your favorite app
3.Appends spreadsheet tracking row
Integrate Google Sheets and spreadsheet tools to create a new row and map submission fields to track lead context.
Google Sheetsor swap with your favorite app
4.Finds or creates CRM contact
Integrate HubSpot and CRM tools to find or create a contact and update properties from submission answers.
HubSpotor swap with your favorite app
5.Creates and associates deal
Integrate HubSpot and pipeline tools to create a deal with mapped budget and timing, then associate it to the contact.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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