1.Captures new lead submission
Integrate Facebook Lead Ads and lead form fields to capture incoming submissions and map email, phone, full name, and form identifier.
Create contacts from ad forms for immediate follow-up
Automatically capture new lead submissions across Facebook Lead Ads, Formatter by Zapier, Filter by Zapier, and Webhooks by Zapier. Create and update contact records when lead submitted, form identifier captured, or emails capturedβso you can split names, route to campaign lists, and start follow-up without manual follow-up.
How this automation accelerates lead follow-up
When new ad form submissions arrive, manual entry can slow down owner follow-up and reduce conversion. This automation captures leads, splits names and routes by form type, and posts contact details so your team can follow up faster.
Facebook Lead Adsor swap with your favorite app
2.Splits full name into first and last
Integrate Formatter by Zapier and data transformation tools to split the full name and produce first and last name fields.
Formatter by Zapieror swap with your favorite app
3.Routes by qualifying form name
Integrate Filter by Zapier and routing rules to continue only for qualifying form types and map form identifier to campaign paths.
Filter by Zapieror swap with your favorite app
4.Posts contact details to API
Integrate Webhooks by Zapier and contact API endpoints to POST contact payloads mapping email, phone, and names with details.
Webhooks by Zapieror swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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