1.Detect new lead submissions
Integrate Facebook Lead Ads to capture each new lead and normalize the incoming fields for follow-up.
Create contact record and alert inbound team immediately
Automatically formats each new lead from Facebook Lead Ads across lead capture apps. Send emails, create a master leads row, post a Slack alert, and create a Google Contacts record when lead submitted, form response received, or new lead capturedβso you can shorten follow-up and keep pipeline records current without manual follow-up.
How this automation accelerates lead follow-up
When new leads arrive, delays can mean missed outreach opportunities. This automation formats lead details, sends email and Slack alerts, and logs contacts and master lead rowsβso your team can respond fast and keep records clean.
Facebook Lead Adsor swap with your favorite app
2.Formats lead timestamp and phone
Integrate Formatter by Zapier and data normalization tools to format timestamps and normalize phone fields to consistent display.
Formatter by Zapieror swap with your favorite app
3.Sends lead email notification
Integrate Gmail and email delivery tools to send a lead email with mapped name, phone, email, and formatted timestamp.
Gmailor swap with your favorite app
4.Creates row in master leads sheet
Integrate Google Sheets and reporting tools to create a new row with mapped timestamp, name, phone, email, and campaign info.
Google Sheetsor swap with your favorite app
5.Posts lead message to team channel
Integrate Slack and team communication tools to post a lead at-a-glance message with name, phone, email, and formatted time.
Slackor swap with your favorite app
6.Creates contact record
Integrate Google Contacts and contact databases to create a contact by mapping name, phone, and email with match-by-email behavior.
Google Contactsor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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