1.Detect new lead form entry
Integrate Google Ads and lead form capture tools to trigger contact creation from each new lead form submission.
Create contact from ad lead and notify owner
Automatically capture new lead form entries across Google Ads and contact tools. Create and update when lead form submitted, phone parses successfully, or email is providedβso you can create contacts, notify owners, and update records without manual follow-up.
How this automation accelerates lead follow-up
When new lead form entries come in, delays can cost the first call window. This automation transforms lead fields, upserts contacts, and emails the designated ownerβso your team can respond before intent fades.
Google Adsor swap with your favorite app
2.Normalize and map lead fields
Integrate Formatter by Zapier and text processing tools to normalize names and phone numbers and map results to contact fields.
Formatter by Zapieror swap with your favorite app
3.Create or update contact
Integrate Quo and contact matching tools to create new contacts or update existing ones using email and phone.
Quoor swap with your favorite app
4.Notify owner with lead details
Integrate Gmail and internal notification tools to email the designated owner a summary with lead name, phone, and email.
Gmailor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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