1.Captures new segment subscriber
Integrate Mailchimp and lead capture forms to capture subscriber details and trigger lead conversion from new segment signups.
Create contact and lead records from landing subscribers
Automatically capture new subscribers across Mailchimp and lead record tools when new subscriber added, phone provided, or location includedβso you can normalize phone, update contacts, and create lead rows without manual data entry. Create and update when landing subscribers join a configured segment, so your team can speed up sales follow-up, keep lead data consistent, and avoid chasing spreadsheet updates.
How this automation speeds up your sales handoff
When landing subscribers are added but lead fields stay unclean, follow-up slows and pipeline data gets inconsistent. This automation captures subscriber details, normalizes phones, updates contacts and creates structured rows in Zapier Tablesβso your team can respond with accurate leads.
Mailchimpor swap with your favorite app
2.Normalizes submitted phone
Integrate Formatter by Zapier and phone normalization tools to remove non-numeric characters and add a country prefix when missing.
Formatter by Zapieror swap with your favorite app
3.Adds or updates contact
Integrate LeadConnector and CRM mapping tools to add or update contact fields by email and apply lead tags with a lead flag.
LeadConnectoror swap with your favorite app
4.Creates lead record row
Integrate Zapier Tables and reporting tables to create a structured lead row with email, city, normalized phone, and geo data.
Zapier Tablesor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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