1.Detect new lead form submission
Integrate Facebook Lead Ads and marketing metadata tools to capture submission fields and campaign details for processing into contact creation.
Create consented marketing contacts from social ad forms
Automatically detect new lead form submissions across Facebook Lead Ads, Formatter by Zapier, and Code by Zapier. Create and update consented contacts when lead form submits, consent field present, or campaign metadata capturedβso you can match contacts, format phone numbers, and add audiences without manual data entry.
How this automation creates consented marketing contacts
When new Facebook Lead Ads lead form submissions arrive, consented outreach can stall and list data stays inconsistent. This automation formats phone numbers and sends a payload to create or update contacts and record initial lead eventsβso your team can use fresh audience-ready leads.
Facebook Lead Adsor swap with your favorite app
2.Formats phone number for matching
Integrate Formatter by Zapier, phone formatting tools, and matching rules to convert the raw phone field into a formatted phone value.
Formatter by Zapieror swap with your favorite app
3.Builds payload and creates contact
Integrate Code by Zapier and marketing platform APIs to map fields, set consent, and create or update contacts with lead events.
Code by Zapieror swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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