1.Catch new lead submission
Integrate Facebook Lead Ads and form submission fields to pass incoming lead details and capture consent data.
Create consented CRM leads from social lead forms
Automatically catch new lead submissions across Facebook Lead Ads, Formatter by Zapier, Zapier Tables, Code by Zapier, and Salesforce. Automatically create and update when consent answers arrive, UTM values are included, or phone inputs need normalizationβso you can create consented leads, format fields, and set compliance flags without manual data prep.
How this automation creates consented CRM leads
When social form leads arrive without cleanup, consent and phone accuracy can slip and CRM nurture stalls. This automation formats inputs, normalizes phones, and creates consented Salesforce lead recordsβso your team can follow up fast.
Facebook Lead Adsor swap with your favorite app
2.Transforms text inputs
Integrate Formatter by Zapier and text transform tools to trim values and lowercase country data for cleaner mapping.
Formatter by Zapieror swap with your favorite app
3.Looks up phone prefix data
Integrate Zapier Tables and lookup tables to find the phone prefix and expected length for each normalized country.
Zapier Tablesor swap with your favorite app
4.Normalizes phone to E.164
Integrate Code by Zapier and phone normalization logic to generate an E.164-style phone string from inputs.
Code by Zapieror swap with your favorite app
5.Creates consented CRM record
Integrate Salesforce and CRM record mapping to create lead fields, including email, mobile phone, consent, and campaign reference.
Salesforceor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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