1.Monitors new lead form submission
Integrate Facebook Lead Ads and lead intake tools to capture each social submission to centralize lead details.
Create community contact and CRM lead from social lead
Automatically capture new lead form submissions across Facebook Lead Ads and community and CRM tools. Create and update when campaign or ad name matchesβso you can add community members, match contact details, and update CRM records without manual data entry.
How this automation creates cleaner lead handoffs
When new lead form submissions land with missing structure, outreach stalls and contacts get duplicated. This automation splits lead names and creates community member profiles, then finds and creates or updates CRM-ready recordsβso your team can follow up fast.
Facebook Lead Adsor swap with your favorite app
2.Splits full name into parts
Integrate Formatter by Zapier and parsing tools to split full names to map first and last name fields.
Formatter by Zapieror swap with your favorite app
3.Creates community member record
Integrate Circle and community tools to create a member with email, phone, and community tags.
Circleor swap with your favorite app
4.Finds contact by email
Integrate Airtable and database lookup tools to find an existing contact by email and prevent duplicates.
Airtableor swap with your favorite app
5.Creates or updates contact record
Integrate Airtable and CRM record tools to create or update contact fields from lead form details.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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