1.New lead trigger
Integrate Facebook Lead Ads (for Business admins), lead capture forms, and CRM workflows to detect new form leads and centralize lead intake data.
Create cleaned marketing leads and send error alerts
Automatically monitor new lead submissions across Facebook Lead Ads and Zapier tools. Create and log errors so you can normalize phone numbers, enrich country data, and capture consent-aware CRM records without manual lead cleanup.
How this automation cleans lead data reliably
When new form leads arrive with messy country and phone fields, errors can slip into the CRM and slow follow-up. This automation normalizes inputs, enriches phone prefixes, and creates consent-aware records while routing validation issues for reviewβso your team can act fast.
Facebook Lead Ads (for Business admins)or swap with your favorite app
2.Normalize country input
Integrate Formatter by Zapier and data normalization tools to lowercase and trim country text and prepare it for lookup.
Formatter by Zapieror swap with your favorite app
3.Look up phone prefix
Integrate Zapier Tables and lookup tables to match normalized ISO codes and return configured phone prefixes when available.
Zapier Tablesor swap with your favorite app
4.Validate and format phone
Integrate Code by Zapier and validation scripts to normalize raw phone values into E.164 format with a validation flag.
Code by Zapieror swap with your favorite app
5.Create consent-aware contact
Integrate Salesforce and CRM record creation to create new contact or interaction records with consent and source metadata.
Salesforceor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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