1.Receives new lead submissions
Integrate Facebook Lead Ads and lead forms to capture submission data and map raw fields into your automation payload.
Create cleaned lead records from social ad lead forms
Automatically monitor new lead submissions across Facebook Lead Ads, Code by Zapier, and Airtable. Create and update when lead forms submit, campaign metadata posts, or contact fields completeβso you can clean entries, enrich geo data, and create validated lead records without manual data entry.
How this automation cleans your lead records
When new social ad lead submissions arrive, messy contact and address data can delay outreach and reduce conversion. This automation cleans names and addresses, enriches geo attributes, and creates validated lead recordsβso your team can follow up faster.
Facebook Lead Adsor swap with your favorite app
2.Cleans names
Integrate Code by Zapier and data cleansing tools to trim and title case name fields for consistent lead records.
Code by Zapieror swap with your favorite app
3.Cleans address
Integrate Code by Zapier and address parsing tools to normalize unit and street formatting and clean the postcode.
4.Finds geo match by postcode
Integrate Airtable and geo lookup tables to search by cleaned postcode and return region attributes.
Airtableor swap with your favorite app
5.Creates validated lead record
Integrate Airtable and CRM-ready records to create the lead row with cleaned contact details, address, and campaign metadata.
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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