1.Captures new form submission
Integrate Unbounce and lead form tools to capture submission payload and marketing cookie data for staging lead fields.
Create cleaned lead records from landing page submissions
Automatically capture new landing page form submissions across Unbounce. Post cleaned lead records from parsed names and zip lookupsβso you can create CRM-ready contacts without manual data cleanup.
How this automation creates cleaned lead records
When new form submissions arrive from Unbounce, messy fields and missing name parts can slow down outreach. This automation parses lead names, enriches market and location codes from zip, and posts assembled lead JSON to your CRM intakeβso your team can act on accurate leads fast.
Unbounceor swap with your favorite app
2.Parses full name into parts
Integrate Code by Zapier and data formatting tools to run a name parser and map full name into first and last name.
Code by Zapieror swap with your favorite app
3.Looks up market and location by zip
Integrate Zapier Tables and lookup tables to resolve market code and location code using zip-based table matches.
Zapier Tablesor swap with your favorite app
4.Applies defaults and capitalization
Integrate Formatter by Zapier and data normalization tools to set default market and location values and capitalize city names.
Formatter by Zapieror swap with your favorite app
5.Posts lead JSON to CRM intake
Integrate Webhooks by Zapier and CRM intake endpoints to POST assembled lead JSON with source and cookie values.
Webhooks by Zapieror swap with your favorite app
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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