1.Captures the new lead form
Integrate Facebook Lead Ads to map name, phone, email, and program interest into structured lead inputs.
Create cleaned lead records for marketing ops intake
Automatically capture new lead form submissions across Facebook Lead Ads and Zapier Tables. Clean contact fields and create standardized records when name, phone, or email need normalizationβso you can reduce manual data entry, improve lead accuracy, and tag paid social reporting without manual reporting.
How this automation standardizes lead records
When new lead form submission happens, messy fields can slow outreach and break reporting. This automation maps submissions, cleans contact fields, and creates standardized recordsβso your team can use accurate leads fast.
Facebook Lead Adsor swap with your favorite app
2.Normalizes email and phone
Integrate Formatter by Zapier to clean and normalize contact fields to improve lead accuracy.
Formatter by Zapieror swap with your favorite app
3.Creates standardized lead record
Integrate Zapier Tables to create a record with cleaned fields, campaign metadata, and paid social source tagging.
Zapier Tablesor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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