1.Catch new lead submission
Integrate Facebook Lead Ads and lead capture workflows to catch new lead submissions and map form fields into working lead data.
Create cleaned enrollment leads in CRM from social forms
Automatically catch new lead submissions from Facebook Lead Ads across social form intake. Clean and normalize contact fields, then create sanitized Bitrix24 CRM lead recordsβso you can follow up without manual list cleanup or data entry.
How this automation creates cleaner CRM leads
When social form submissions arrive with inconsistent fields, follow-up slows and CRM data stays unreliable. This automation catches Facebook Lead Ads submissions, cleans name fields with AI, and creates sanitized Bitrix24 CRM lead recordsβso your team can contact leads fast.
Facebook Lead Adsor swap with your favorite app
2.Normalize name fields
Integrate AI by Zapier and data cleaning tools to clean and normalize name formatting from the captured submission fields.
AI by Zapieror swap with your favorite app
3.Create cleaned CRM lead
Integrate Bitrix24 CRM and CRM record mapping to create a lead record with normalized names and contact fields.
Bitrix24 CRMor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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