1.Detects new lead submission
Integrate Facebook Lead Ads, lead form metadata, and landing page data to pull lead fields for validation.
Create clean lead records from ad form submissions
Automatically detect new lead submissions across Facebook Lead Ads and route them through your lead validation flow. Normalize and upsert client lead records, and notify ops when processing failsβso you can protect follow-up from manual cleanup and missed handoffs.
How this automation validates lead records and routes to client queues
When new lead submissions happen in Facebook Lead Ads, delays in cleanup and routing can break follow-up. This automation normalizes lead data and upserts client lead records, and notifies ops on processing failuresβso you can respond without manual cleanup.
Facebook Lead Adsor swap with your favorite app
2.Normalizes contact details
Integrate Formatter by Zapier, email validation tools, and phone formatting utilities to normalize and map contact fields.
Formatter by Zapieror swap with your favorite app
3.Creates or updates client record
Integrate Sub-Zap by Zapier, CRM record logic, and queue mapping tools to upsert the client lead record.
Sub-Zap by Zapieror swap with your favorite app
4.Alerts ops on processing errors
Integrate Slack, error notifications, and messaging channels to post lead metadata when Sub-Zap fails.
Slackor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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