1.Catch new lead submission
Integrate Facebook Lead Ads and lead form data to catch configured form submissions and pass the raw payload onward.
Create clean contacts from social lead forms same day
Automatically catch new lead submissions across Facebook Lead Ads. Create and update when leads submit with email, include a phone number, or provide a submission timestampβso you can add clean contacts, apply source tags, and store parsed fields without manual data cleanup.
How this automation normalizes your lead contacts
When new social leads arrive, delays can break segmentation and outreach timing. This automation catches submissions, parses names and timestamps, and creates or updates contacts in ActiveCampaignβso your team reaches people with clean data.
Facebook Lead Adsor swap with your favorite app
2.Parse combined name field
Integrate Formatter by Zapier and data parsing tools to parse the submission name into first name and last name fields.
Formatter by Zapieror swap with your favorite app
3.Format submission timestamp
Integrate Formatter by Zapier and date formatting tools to convert the submission time into a formatted date field.
4.Create or update contact
Integrate ActiveCampaign and CRM lists to find by email, map fields, apply a source tag, and upsert contact records.
ActiveCampaignor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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