1.Monitor new lead form submission
Integrate Facebook Lead Ads and lead form capture to detect each new submission and route its payload into the workflow.
Create centralized lead records from social lead forms
Automatically capture new lead form submissions across Facebook Lead Ads, Formatter by Zapier, Zapier Tables, and Gmail. Create and update when leads submit forms, phone matching fails, or service interests qualifyβso you can format fields, create records, and notify reception without manual lead entry.
How this automation creates centralized lead records
When social leads arrive and get stuck in inboxes, same-day follow-up slips and opportunities are lost. This automation formats submissions and creates centralized lead records and sends reception emailβso your team can respond quickly without manual entry.
Facebook Lead Adsor swap with your favorite app
2.Format lead date and phone
Integrate Formatter by Zapier and normalization tools to format received dates, standardize phone numbers, and extract campaign source fields.
Formatter by Zapieror swap with your favorite app
3.Create centralized lead record
Integrate Zapier Tables and contact mapping to create a centralized lead record with normalized fields and a pending intake status.
Zapier Tablesor swap with your favorite app
4.Notify reception with lead details
Integrate Gmail and messaging to send a plain text email with the contact summary, phone, interest, and received date for follow-up.
Gmailor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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