1.Catches catalog request hook
Integrate Webhooks by Zapier and webhook tools to extract the partner slug from the submission URL.
Create catalog request lead from incoming web form
Automatically catch incoming catalog request webhooks across Webhooks by Zapier and Zapier Tables. Normalize each submission into an enriched lead and forward the payloadβso you can convert requests, map partners, and create records without manual entry.
How this automation standardizes catalog request leads
When catalog request webhooks arrive as unstructured submissions, lead follow-up stalls and partner routing breaks. This automation extracts a partner slug, enriches lead fields, creates records in Zapier Tables, and posts a normalized payload for fulfillmentβso your team can move leads forward fast.
Webhooks by Zapieror swap with your favorite app
2.Extracts partner slug
Integrate Formatter by Zapier and parsing tools to run a regex and output the extracted slug for lookups.
Formatter by Zapieror swap with your favorite app
3.Finds matching partner
Integrate Zapier Tables and database tools to search partners by the extracted slug and map the partner reference.
Zapier Tablesor swap with your favorite app
4.Finds form mappings
Integrate Zapier Tables and mapping tools to look up language and salutation mappings for submitted values.
5.Creates lead record
Integrate Zapier Tables and CRM record tools to create the lead and map source fields to contact fields.
6.Posts to fulfillment endpoint
Integrate Webhooks by Zapier and endpoint delivery tools to POST the normalized payload with lead and partner keys.
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