1.Catch Hook to receive submission
Integrate Webhooks by Zapier to receive the inbound submission and capture the raw request body for parsing.
Create buyer lead record and alert owner immediately
Automatically capture inbound buyer submission across Webhooks by Zapier and Zapier Tables. Get instant alerts when buyer inquiry submitted, form submission received, or new inquiry postedβso you can create lead records, store raw payloads, and email owners without manual lead entry.
How this automation accelerates your lead response
When buyer inquiries land with no owner notification, leads stall and reps lose momentum. This automation captures inbound submission data, creates Zapier Tables lead records, and emails the configured ownerβso your team can respond faster.
Webhooks by Zapieror swap with your favorite app
2.Create Zapier Tables record
Integrate Zapier Tables and record fields to map request body text and parsed source fields, then store the record ID.
Zapier Tablesor swap with your favorite app
3.Send email to configured owner
Integrate Gmail and email templates to map new record ID and key lead fields, then send an alert email with a link.
Gmailor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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