1.Capture buyer form submission
Integrate Zapier Forms, contact field extraction, and lead intake forms to map fields to a buyer record.
Create buyer lead and add to marketing lists
Automatically capture form submission data across Zapier Forms, Webhooks by Zapier, and Sub-Zap by Zapier. Create and update when form submission created, buyer email captured, or rep selection submittedβso you can create buyer records, enroll contacts in marketing lists, and route ownership without manual lead entry.
How this automation accelerates your buyer list growth
When form submission created, missed follow-up can slow agent outreach and reduce list engagement. This automation captures submission fields and creates buyer records, then routes contacts into marketing listsβso your team can act immediately.
Zapier Formsor swap with your favorite app
2.Create buyer record in CRM
Integrate Webhooks by Zapier, CRM endpoint tools, and data mapping to create a new buyer record in your CRM.
Webhooks by Zapieror swap with your favorite app
3.Add contact to marketing lists
Integrate Sub-Zap by Zapier, marketing list routing, and tagging to enroll the buyer into configured lists.
Sub-Zap by Zapieror swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.