1.Detects new lead submission
Integrate Facebook Lead Ads, form capture tools, and routing workflows to capture new leads as structured inputs.
Create backup lead row for every ad submission
Automatically monitor new lead submissions across Facebook Lead Ads and Google Sheets. Create and update backup rows when new lead arrives or email is captured or phone is providedβso you can normalize fields, deduplicate entries, and preserve attribution without manual spreadsheet updates.
How this automation preserves your lead attribution
When new ad submissions arrive, leads can be scattered across inboxes and forms, making triage and auditing difficult. This automation normalizes submissions, checks for duplicates, and creates or updates backup lead rows in Google Sheetsβso your team can follow up fast.
Facebook Lead Adsor swap with your favorite app
2.Normalizes and combines lead fields
Integrate Formatter by Zapier and data formatting tools to normalize name, phone, and submission time fields.
Formatter by Zapieror swap with your favorite app
3.Finds matching lead row by email
Integrate Google Sheets and spreadsheet lookup tools to find an existing row by the email field.
Google Sheetsor swap with your favorite app
4.Creates or updates backup lead row
Integrate Google Sheets and audit columns to update mapped fields or create a new backup row.
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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