1.Captures new ad lead
Integrate Facebook Lead Ads and marketing intake forms to capture new lead submissions.
Create applicant records from ad lead forms for recruiters
Automatically monitor new lead submissions across Facebook Lead Ads and Zapier tools. Create and update applicant records when lead form submitted, new lead captured, or applicant intake startedβso you can standardize names and emails and save recruiting teams from manual data entry.
How this automation upserts applicant records automatically
When ad lead submissions arrive, messy entries can stall outreach and slow recruiting intake. This automation filters eligible leads, standardizes key fields, and upserts applicant records in Airtableβso teams can begin outreach faster.
Facebook Lead Adsor swap with your favorite app
2.Filters eligible candidates
Integrate Filter by Zapier and eligibility checks to allow only candidates meeting eligibility and language criteria.
Filter by Zapieror swap with your favorite app
3.Lowercases lead email
Integrate Formatter by Zapier and data transformation tools to lowercase the lead email for matching.
Formatter by Zapieror swap with your favorite app
4.Capitalizes first name
Integrate Formatter by Zapier and data formatting to capitalize the lead first name for storage.
5.Upserts applicant by email
Integrate Airtable and recruitment database workflows to find, update, or create applicant records by lowercase email.
Airtableor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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