1.Captures new form response
Integrate LinkedIn Ads and form capture tools to map submission fields to lead and event registration details.
Create and register event leads from social forms
Automatically monitor new form responses across LinkedIn Ads for event lead capture. Create and update leads when submissions arrive, consent flags update, or event references appearβso you can dedupe leads, set subscription status, and register event interest without manual lead entry.
How this automation creates event-ready leads
When new LinkedIn Ads form responses arrive, leads can sit unassigned and consent can be handled inconsistently. This automation routes consent with branching and creates or updates leads and event registration in Marketoβso your team can respond faster.
LinkedIn Adsor swap with your favorite app
2.Finds lead by email
Integrate Marketo and CRM lookup tools to search by email and return an existing lead for dedupe.
Marketoor swap with your favorite app
3.Routes based on consent flag
Integrate Paths by Zapier and consent validation tools to branch consents into opted-in and unsubscribed paths.
Paths by Zapieror swap with your favorite app
4.Creates or updates opted-in lead
Integrate Marketo and lead profile tools to set subscription status to opted-in and add the event reference.
5.Creates or updates unsubscribed lead
Integrate Marketo and lead profile tools to set subscription status to unsubscribed and record event interest.
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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