1.Catch Hook incoming lead payload
Integrate Webhooks by Zapier and lead capture tools to receive the incoming lead payload and extract submission fields to normalize intake.
Create and forward new web leads to your lead log
Automatically capture incoming web lead payloads across Webhooks by Zapier and Formatter by Zapier. Create and forward to your intake endpoint and log every submission when web lead submitted, lead payload received, or form submission arrivesβso you can normalize phones, post intake data, and update your lead log without manual lead logging.
How this automation routes new web leads to your lead log
When new web lead payloads arrive, missed submissions and inconsistent contact data slow down follow-up. This automation captures lead submissions, formats phone numbers, posts the intake payload, and creates spreadsheet log rowsβso your team can act fast.
Webhooks by Zapieror swap with your favorite app
2.Formats phone into E.164 style
Integrate Formatter by Zapier and phone normalization tools to format the incoming phone into a consistent E.164-style string to standardize downstream matching.
Formatter by Zapieror swap with your favorite app
3.POST to configured intake endpoint
Integrate Webhooks by Zapier and API intake tools to send a form-encoded POST and map normalized fields to deliver the intake payload.
4.Append row to lead log
Integrate Google Sheets and spreadsheet-based lead logging to create a new row and record received date and intake status for follow-up.
Google Sheetsor swap with your favorite app
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Step 1
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Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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