1.Captures new lead submissions
Integrate Facebook Lead Ads and lead capture forms to map source fields into contact fields for new prospects.
Create and enrich paid social prospects in your database
Automatically capture new lead submissions across Facebook Lead Ads, Zapier Tables, and Pardot. Create and update when lead form submitted, new lead captured, or email matchesβso you can enrich prospect profiles, assign campaign metadata, and add newcomers to lists without manual data entry.
How this automation enriches paid social prospects
When new lead submissions arrive from paid social forms, leads can sit unused or contain messy country data. This automation captures lead fields, normalizes country data, and creates and updates prospects and listsβso your team can outreach to ready contacts.
Facebook Lead Adsor swap with your favorite app
2.Normalizes country values
Integrate Zapier Tables and data enrichment tables to lookup canonical country labels and map them downstream.
Zapier Tablesor swap with your favorite app
3.Finds or creates prospects
Integrate Pardot and CRM enrichment tools to match by email and create a prospect when none exists.
Pardotor swap with your favorite app
4.Updates prospect enrichment
Integrate Pardot and campaign tracking tools to update enrichment values and campaign metadata fields.
5.Adds prospects to lists
Integrate Pardot and nurture list management to add prospects to global and campaign-specific lists.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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