1.Captures new entry submission
Integrate Typeform and form data tools to capture submission details and map email and answers for lead enrichment.
Create and enrich new lead record from form signups
Automatically capture form entry submissions across Typeform and Airtable. Create and update enriched lead records when form entry submitted, responses submitted, or entries received for a new prospectβso you can normalize emails, link contacts, and create leads without manual entry.
How this automation enriches your lead records
When new Typeform entries arrive, leads can stay unstandardized and unassigned, slowing follow-up. This automation normalizes submission emails, links contacts, and creates or updates lead recordsβso your team can enrich and review leads faster.
Typeformor swap with your favorite app
2.Normalizes submitted email
Integrate Formatter by Zapier and data cleaning tools to normalize the submission email for reliable contact lookups.
Formatter by Zapieror swap with your favorite app
3.Finds contact by email
Integrate Airtable and contact databases to find an exact match in the Contacts table by normalized email.
Airtableor swap with your favorite app
4.Creates lead record when needed
Integrate Airtable and CRM record systems to create a new Lead record and store source, notes, and timestamps.
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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