1.Detect new lead form entries
Integrate Google Ads and lead capture tools to detect new lead form entries and to capture submission payloads.
Create ad lead records and start nurture sequence
Automatically capture new lead form entries across Google Ads and Zapier tools. Create and update lead records, send booking acknowledgements, and queue follow-ups when lead form entry, campaign filter match, or submission ID appearsβso you can reduce manual follow-up.
How this automation captures ad leads into records
When new ad lead form entries arrive, delayed processing can cause missed booking opportunities. This automation creates structured lead records, sends immediate acknowledgement emails, and schedules follow-up messagingβso your team can nurture faster.
Google Adsor swap with your favorite app
2.Filters qualifying submissions
Integrate Filter by Zapier and routing rules to continue only for qualifying campaign or listing records.
Filter by Zapieror swap with your favorite app
3.Creates lead record
Integrate Zapier Tables and database tools to create a record with contact fields and campaign context.
Zapier Tablesor swap with your favorite app
4.Sends booking acknowledgement
Integrate Email by Zapier and email templates to send an immediate booking acknowledgement and log message reference.
Email by Zapieror swap with your favorite app
5.Waits for follow-up timing
Integrate Delay by Zapier and scheduling tools to wait 1 day before triggering follow-up email sends.
Delay by Zapieror swap with your favorite app
6.Sends timed follow-up email
Integrate Email by Zapier and personalization data to send follow-ups using table record IDs for lookup personalization.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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